Seinabo rose to critical acclaim in 2015 following the release of two EPs and her debut album Pretend, which TIME magazine called “One of the Year’s Best Debut Albums” and SPIN named one of the Best Albums of 2015. Certified Gold in Sweden, Pretend earned her a 2015 Swedish Grammy Award for Best Newcomer and Best Pop award the following year.
The boundary-blurring artist has topped the HypeMachine chart five times and racked up more than 400 million global Spotify streams to date, including at least 250 million for the album’s lead single, “Younger.” Kygo’s remix of “Younger” climbed to No. 1 on Billboard’s Hot Dance Club Play chart. Seinabo spent three years touring the globe in support of the album, stunning audiences with her expressive, soulful voice. She has played festivals such as Way Out West, Glastonbury and Roskilde. Her television performances include “Late Night with Conan O’Brien” and “Later… with Jools Holland.”
Seinabo's new music sees her crafting songs revolving around the issues she has been vocal about on social media and in her enchanting live performances: womanhood and feminism, identity, body positivity and an adherence to loving yourself.
Pushing her art to the next level, Seinabo has taken much of the creative direction for her new record into her own hands, spending the past few months in Gambia (her father’s home country) to film music videos and shoot a plethora of new images that encompass her new direction. In the “I Owe You Nothing” video, she blends the rich, bright colors of local fabrics with confidence that is evident throughout. She explains, “I figured it’s time I stand up for myself and this is my best way of doing that.”